Direct Mail Catalog

Mail-order catalog - A mail-order catalog is a publication containing a list of general merchandise from a company. Companies who publish and operate mail-order catalogs are referred to as catalogers within the industry.

Direct marketing - Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media, such as mail. Therefore, direct marketing differs from regular advertising in that it does not place its messages on a third party medium, or in the public market, such as a billboard or a radio commercial would.

E-mail marketing - E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sears Catalog Home - Sears Catalog Homes (sold as Sears Modern Homes) were ready-to-assemble houses which were sold through mail order by Sears Roebuck and Company, a United States retailer. Over 100,000 of these were sold in the country between 1908 and 1940.

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